Organic Clothing, A New Way For The Fashion And Retail Sector

What are you doing this festive season? Whatever be the plan surely you’re vying to stand out in the crowd. You are wearing the most fashionable outfit to make heads turn. So what’s your choice this festive season? A traditional sari, a stylish kurti or sophisticated dress? Whatever be it surely it is one of those commercial success stories, that is, those trendy clothes available on the market.

How about opting for some organic clothing this season? Remember those old khadi, cotton and indigo dyed fabrics, we used to hear in our childhood days. Well, that beautiful fabric is back in season. Those daunting clothes worn by our grandmothers and aunts are back in fashion.

You must be thinking that this is some kind of a joke. Take a look for yourself. Pioneered by a new wave of fashion designers this environment-friendly attires have gone through a makeover. New age designers are using these fabrics to create stunning designs. From saris to Kurtis to dresses – you have it all here. The organic fabric has become a style statement all by itself. There was a time when it was associated with the freedom movement and now the time has come to uphold its sustainability.

Earlier, most of the fabric was organic and came from natural produce. The advancement of technology, the industrial revolution, and the market demand – all of these have changed the scenario. Nowadays, most of the manufactured cotton products come from the cotton field where pesticides are used. These pesticides are retained in our clothes and do ample damage to our skin.

Furthermore, various synthetic dyes and other technological procedures have considerable harmful effects. A simple cotton t-shirt yields a ton of toxic chemicals nowadays. A considerable amount of water is invested in making a single t-shirt. More than 25% of insecticide is used for the cultivation of cotton.

Thus, the conventional commercial use of cotton isn’t a sustainable one. Not only it harms the environment but it also piles up a greater economic burden. Compared to this cotton cultivated by organic means is environment-friendly as pest control is done biological agents and not by harmful chemicals. Health hazards from the fabric are eliminated by this process.

Look for this kind of stamps. Pic courtesy : Trusted Clothes.

Although, the yield might not seem to be as huge as the commercial cultivation yet it is the most sustainable one. A commercially manufactured cotton t-shirt might last for a few days but an organic t-shirt will last for months and sometimes even years. Therein lies the economic advantage of using an organic clothing.

Due to all these beneficial aspects, organic clothing is gaining momentum in recent years. Various environment groups and international organizations are advising its use. Global Organic Textile Standard GOTS approves of it. According to them, it is the most sustainable apparel which can be used by all types of professionals. From caregivers to wildlife experts to social and wildlife welfare people to those working in the industrial sector – organic clothing is the best solution for all.

Moreover, organic clothing also minimizes the exploitation of workers and offers fair wages to all. Thus, consumers, farmers, weavers, workers, manufactures – all benefit from this system. All this pretty much sums up the future of organic clothing. It is indeed here to stay. It’s a boon for the fashion and retail sector.

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